Yapeal
Modern card issuing and processing
platform meets ancient currency
concept to disrupt traditional
approaches to managing money
YAPEAL CASE STUDY
What do a group of Micronesian islands,
the Swiss banking sector, and Marqeta
have in common?
They’re all linked to an exciting new personal
finance concept named after the Yap islands in
Micronesia, birthplace of Rai stones — one of
the world’s earliest currency innovations.
Like the impressive South Pacific Islanders,
YAPEAL’s digital wallet has to be one of the
most remarkable products in the history
of financial technology.
Progressing from initial idea to the first
transaction took YAPEAL’s Zurich-based team
of former bankers barely more than 12 months.
Now in ALPHA testing phase, the full market roll out
is scheduled for April 2020.
platform meets ancient currency
concept to disrupt traditional
approaches to managing money
YAPEAL CASE STUDY
What do a group of Micronesian islands,
the Swiss banking sector, and Marqeta
have in common?
They’re all linked to an exciting new personal
finance concept named after the Yap islands in
Micronesia, birthplace of Rai stones — one of
the world’s earliest currency innovations.
Like the impressive South Pacific Islanders,
YAPEAL’s digital wallet has to be one of the
most remarkable products in the history
of financial technology.
Progressing from initial idea to the first
transaction took YAPEAL’s Zurich-based team
of former bankers barely more than 12 months.
Now in ALPHA testing phase, the full market roll out
is scheduled for April 2020.
A landscape with
limited choice
An incredibly conservative market, Swiss consumers are limited to choosing account
offerings from just a few historic banks. To the untrained eye, opportunities for change
would appear few and far between.
But with rigid and relatively high annual personal banking costs which average at around
€350 per person, the conditions are in fact, ripe for innovation and disruption.
YAPEAL is designing a new digital wallet with the aim of redefining the way people handle their
money. It will allow individuals and families to record and control spending, and uses machine
learning to create an optimum user experience.
Highly competitive
Outstanding value when compared to similar financial products in Switzerland.
Inclusive
The YAPEAL app talks to customers in German, French and English.
User friendly
Getting started is easy. Customers can sign up via a mobile app and create an
account in under five minutes.
Dependable and flexible
YAPEAL’s Visa-powered app and card offers so much more than a current
account – think of it as an ergonomic money management tool. It adapts to suit
customers’ lifestyles, putting people in control of activities like shopping, travel,
household budgets, and kids’ spending to name but a few.
Hoi
Salut
Hello
Enter YAPEAL and Marqeta
limited choice
An incredibly conservative market, Swiss consumers are limited to choosing account
offerings from just a few historic banks. To the untrained eye, opportunities for change
would appear few and far between.
But with rigid and relatively high annual personal banking costs which average at around
€350 per person, the conditions are in fact, ripe for innovation and disruption.
YAPEAL is designing a new digital wallet with the aim of redefining the way people handle their
money. It will allow individuals and families to record and control spending, and uses machine
learning to create an optimum user experience.
Highly competitive
Outstanding value when compared to similar financial products in Switzerland.
Inclusive
The YAPEAL app talks to customers in German, French and English.
User friendly
Getting started is easy. Customers can sign up via a mobile app and create an
account in under five minutes.
Dependable and flexible
YAPEAL’s Visa-powered app and card offers so much more than a current
account – think of it as an ergonomic money management tool. It adapts to suit
customers’ lifestyles, putting people in control of activities like shopping, travel,
household budgets, and kids’ spending to name but a few.
Hoi
Salut
Hello
Enter YAPEAL and Marqeta
The challenge
“ Our developers looked at
Marqeta’s platform and said
that’s exactly how they would
have built a card issuing and
payment processing platform
if they were building from the
ground up. That’s why we
chose to work with Marqeta.”
Daniel Capraro, Co-Founder, CPO
Unleashing high-speed multi-product development
YAPEAL’s big ambitions to take on the Swiss financial market meant its ideal
partner faced a challenging brief. On the one hand, there was a requirement for a
payment processor that was reliable at scale, and on the other, there was a need
for dynamism and development flexibility to launch a digital wallet at speed.
YAPEAL needed to be in the driver’s seat yet supported by its partner, in order to quickly
develop a product with multilingual and diverse functions.
Equally important to YAPEAL was a simpler and more transparent commercial model offering
cost predictability to their business as it scales.
Making better customer experience a reality
In order for YAPEAL to realise its ambitions, Marqeta called upon a number of its
renowned USPs, including Open APIs and instant-issue sandbox technology.
FULL PROGRAMME CONTROL
Marqeta’s payments technology platform is accessible via a suite of modern APIs,
giving YAPEAL total control of programme development.
With all API documentation readily available, our instant-issue sandbox made it
easy for the team to get started.
The team at YAPEAL was able to develop rapidly, whilst guidance and
support were always on hand.
ENABLING RAPID SPEED TO MARKET
Marqeta’s flexible approach has placed YAPEAL in a strong position to
launch quickly. As their business model develops, YAPEAL, should
they choose, can easily replicate existing programmes from one
country to another; simply and without incurring additional costs.
In a similar manner YAPEAL’s team, through an intuitive
interface, can quickly change parameters, such as ATM
limits on cash withdrawals or blocking certain merchant
category codes.
COMPLETE COMMERCIAL TRANSPARENCY
Marqeta’s pricing comprises only seven
chargeable items. There are no hidden
costs or professional service fees. Once
live, YAPEAL can add and change
programmes without fear of additional
charges. This has provided YAPEAL
with certainty around future
processing costs.
The solution
“ Our developers looked at
Marqeta’s platform and said
that’s exactly how they would
have built a card issuing and
payment processing platform
if they were building from the
ground up. That’s why we
chose to work with Marqeta.”
Daniel Capraro, Co-Founder, CPO
Unleashing high-speed multi-product development
YAPEAL’s big ambitions to take on the Swiss financial market meant its ideal
partner faced a challenging brief. On the one hand, there was a requirement for a
payment processor that was reliable at scale, and on the other, there was a need
for dynamism and development flexibility to launch a digital wallet at speed.
YAPEAL needed to be in the driver’s seat yet supported by its partner, in order to quickly
develop a product with multilingual and diverse functions.
Equally important to YAPEAL was a simpler and more transparent commercial model offering
cost predictability to their business as it scales.
Making better customer experience a reality
In order for YAPEAL to realise its ambitions, Marqeta called upon a number of its
renowned USPs, including Open APIs and instant-issue sandbox technology.
FULL PROGRAMME CONTROL
Marqeta’s payments technology platform is accessible via a suite of modern APIs,
giving YAPEAL total control of programme development.
With all API documentation readily available, our instant-issue sandbox made it
easy for the team to get started.
The team at YAPEAL was able to develop rapidly, whilst guidance and
support were always on hand.
ENABLING RAPID SPEED TO MARKET
Marqeta’s flexible approach has placed YAPEAL in a strong position to
launch quickly. As their business model develops, YAPEAL, should
they choose, can easily replicate existing programmes from one
country to another; simply and without incurring additional costs.
In a similar manner YAPEAL’s team, through an intuitive
interface, can quickly change parameters, such as ATM
limits on cash withdrawals or blocking certain merchant
category codes.
COMPLETE COMMERCIAL TRANSPARENCY
Marqeta’s pricing comprises only seven
chargeable items. There are no hidden
costs or professional service fees. Once
live, YAPEAL can add and change
programmes without fear of additional
charges. This has provided YAPEAL
with certainty around future
processing costs.
The solution
Start developing now: Experience the Marqeta sandbox environment –
explore and make API requests and prototype products.
https://www.marqeta.com/docs/developer-guides/core-api-quick-start
If you want to be guided through our product and commercial proposition in
more detail please reach out to us at:
Europe@marqeta.com
marqeta.com
For further information
facebook.com/marqetainc linkedin.com/company/marqeta-inc twitter.com/marqeta
About Marqeta
Marqeta powers modern payment solutions for companies
innovating new services and process flows in a digital world.
Our platform, open APIs, and advanced analytics provide unprecedented
control for companies to issue cards, authorise transactions, and
manage payment operations with ease. Highly configurable, secure,
and reliable, Marqeta built its technology from the ground up to
help companies bring products to market faster, improve cost
efficiencies, and reduce fraud risk. Marqeta is the global standard
for modern card issuing.
explore and make API requests and prototype products.
https://www.marqeta.com/docs/developer-guides/core-api-quick-start
If you want to be guided through our product and commercial proposition in
more detail please reach out to us at:
Europe@marqeta.com
marqeta.com
For further information
facebook.com/marqetainc linkedin.com/company/marqeta-inc twitter.com/marqeta
About Marqeta
Marqeta powers modern payment solutions for companies
innovating new services and process flows in a digital world.
Our platform, open APIs, and advanced analytics provide unprecedented
control for companies to issue cards, authorise transactions, and
manage payment operations with ease. Highly configurable, secure,
and reliable, Marqeta built its technology from the ground up to
help companies bring products to market faster, improve cost
efficiencies, and reduce fraud risk. Marqeta is the global standard
for modern card issuing.
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