# Yapeal ## Modern card issuing and processing YAPEAL CASE STUDY What do a group of Micronesian islands, the Swiss banking sector, and Marqeta have in common? They’re all linked to an exciting new personal finance concept named after the Yap islands in Micronesia, birthplace of Rai stones — one of the world’s earliest currency innovations. Like the impressive South Pacific Islanders, YAPEAL’s digital wallet has to be one of the most remarkable products in the history of financial technology. Progressing from initial idea to the first transaction took YAPEAL’s Zurich-based team of former bankers barely more than 12 months. Now in ALPHA testing phase, the full market rollout is scheduled for April 2020. ## A landscape with limited choice An incredibly conservative market, Swiss consumers are limited to choosing account offerings from just a few historic banks. To the untrained eye, opportunities for change would appear few and far between. But with rigid and relatively high annual personal banking costs, which average at around €350 per person, the conditions are in fact ripe for innovation and disruption. YAPEAL is designing a new digital wallet with the aim of redefining the way people handle their money. It will allow individuals and families to record and control spending and uses machine learning to create an optimum user experience. ### Highly competitive Outstanding value when compared to similar financial products in Switzerland. ### Inclusive The YAPEAL app talks to customers in German, French, and English. ### User friendly Getting started is easy. Customers can sign up via a mobile app and create an account in under five minutes. ### Dependable and flexible YAPEAL’s Visa-powered app and card offers so much more than a current account – think of it as an ergonomic money management tool. It adapts to suit customers’ lifestyles, putting people in control of activities like shopping, travel, household budgets, and kids’ spending to name but a few. ## Enter YAPEAL and Marqeta ### The challenge “Our developers looked at Marqeta’s platform and said that’s exactly how they would have built a card issuing and payment processing platform if they were building from the ground up. That’s why we chose to work with Marqeta.” **Daniel Capraro, Co-Founder, CPO** ## Unleashing high-speed multi-product development YAPEAL’s big ambitions to take on the Swiss financial market meant its ideal partner faced a challenging brief. On the one hand, there was a requirement for a payment processor that was reliable at scale, and on the other, there was a need for dynamism and development flexibility to launch a digital wallet at speed. YAPEAL needed to be in the driver’s seat yet supported by its partner, in order to quickly develop a product with multilingual and diverse functions. Equally important to YAPEAL was a simpler and more transparent commercial model offering cost predictability to their business as it scales. ## Making better customer experience a reality In order for YAPEAL to realise its ambitions, Marqeta called upon a number of its renowned USPs, including Open APIs and instant-issue sandbox technology. ### FULL PROGRAMME CONTROL Marqeta’s payments technology platform is accessible via a suite of modern APIs, giving YAPEAL total control of programme development. With all API documentation readily available, our instant-issue sandbox made it easy for the team to get started. The team at YAPEAL was able to develop rapidly, whilst guidance and support were always on hand. ### ENABLING RAPID SPEED TO MARKET Marqeta’s flexible approach has placed YAPEAL in a strong position to launch quickly. As their business model develops, YAPEAL, should they choose, can easily replicate existing programmes from one country to another; simply and without incurring additional costs. In a similar manner YAPEAL’s team, through an intuitive interface, can quickly change parameters, such as ATM limits on cash withdrawals or blocking certain merchant category codes. ### COMPLETE COMMERCIAL TRANSPARENCY Marqeta’s pricing comprises only seven chargeable items. There are no hidden costs or professional service fees. Once live, YAPEAL can add and change programmes without fear of additional charges. This has provided YAPEAL with certainty around future processing costs. ## The solution Start developing now: Experience the Marqeta sandbox environment – explore and make API requests and prototype products. [Marqeta API Quick Start](https://www.marqeta.com/docs/developer-guides/core-api-quick-start) If you want to be guided through our product and commercial proposition in more detail please reach out to us at: **Europe@marqeta.com** **marqeta.com** ## About Marqeta Marqeta powers modern payment solutions for companies innovating new services and process flows in a digital world. Our platform, open APIs, and advanced analytics provide unprecedented control for companies to issue cards, authorise transactions, and manage payment operations with ease. Highly configurable, secure, and reliable, Marqeta built its technology from the ground up to help companies bring products to market faster, improve cost efficiencies, and reduce fraud risk. Marqeta is the global standard for modern card issuing.